For premium tyres, you think Bridgestone, Firestone, Goodyear, Michelin and Pirelli. These tyres although black and round can deflate your bank account faster than your last tyre blowout. By purchasing a premium tyre, you are also paying for the huge sums invested in tyre technology, engineering and safety testing that goes into making these tyres both hard-wearing and safe. Premium brands have consistently outperformed their cheaper rivals, offering improved wear, grip and fuel efficiency. If you tend to cover many miles each year or engage in a lot of high speed driving such as on motorways, then these tyres could be well worth shelling out a little extra for.